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obama weighed down by a jobless rate higher than any incumbent seeking re-election since fdr win 323 electoral votes, sweep 8 of 9 battleground seats? as the republican party picks up the pieces and looks ahead to 2016, here are lessons hopefuls from both parties might want to keep mind. if you don't define yourself, your opponent will do it for you. romney let the president's early attacks on his personal wealth and business background go largely unanswered. romney's campaign argued after a long and expensive primary, they had to choose how to spend at the time, limited funds, and they had to claim it was better than defenses of his personal record. in the end, obama beat romney by ten points. on the economic values question that was this, which candidate is more in touch with people like you. 53% said romney's polauolicies d favor the rich. just 10% said that about the president's policies. and romney, the first republican nominee in the history of our poll to go into a convention with his personal rating under water and campaign with a painful number, just 47% of voters viewing hi
. in the last week of the election, the obama campaign paid $550 for a single ad in raleigh, north carolina. the romney campaign had to sell out $2,665. the obama campaign bought it way ahead of time. lesson two, the republican brand needs a hard look. the gop favorable rating underwater for two years. it's been nearly five years and the final poll, full poll before the election, just 36% of registered voters said they had a positive view of the republican party. 43% held a negative view. the democratic party's favorable rating in positive territory. though just barely at 42%-40%. more than 20 republican primary debates put immigration on full display. so now as the party debates to modernize, it has to repair the image. and that leads us to lesson three. demographics are destiny. romney won a higher percentage of the white vote than any candidate since ronald reagan in 1994 beating obama among white voters. by 14 points among white women. five points among independents. he won all the groups by more than george w. bush did in 2004. but he lost the election by a wider margin than john kerry
. he won by 20 point with whites, he won with women, 56% to 42%. but he lost the election, why? as the obama campaign predicted, the white portion of the electoral dropped. the president carried nearly 8 in 10 non-white voters including 71% of latinos, 73% of asian voters, a whopping 93% of black voters. it remains a real question whether the democratic nominee no 2016 will be able to hold the coalition closer. finally, lesson four. don't ignore the data. the polls matter, more of them are right than wrong. though public polling in the swing states showed the president ahead, the romney campaign sincerely believed until election day that romney would win. why? romney's pollsters assumed the electoral would be wider and older than it turned out to be. the enthusiasm numbers did favor them, but they didn't have enough voters. more than any cycle in recent memory, many republicans bought into an alternative poling universe. in 2016, much of the emphases in both parties will be to match and improve on the obama campaign's data-driven technological juggernaut. at the same time the l
and picked colleen or another member of congress, that would trigger a special election and you would have to replace another person. this is an easy fix to get somebody to start voting right away without triggering any special election for the house. >> they want that vote on the fiscal cliff. still the employee of the month and thank you so much. next, breaking with boehner. a month ago, oklahoma congressman tom cole endorsed compromising and going-over the fiscal cliff. what's he saying now? the minority report, we will get the view from the other side of the aisle with john yarmouth. a look ahead at the president's schedule. you are watching t"the daily rundown" on msnbc. i love the holidays. and with my bankamericard cash rewards credit card, i love 'em even more. i earn 1% cash back everywhere, every time. 2% on groceries. 3% on gas. automatically. no hoops to jump through. that's 1% back on... [ toy robot sounds ] 2% on pumpkin pie. and apple. 3% back on 4 trips to the airport. it's as easy as... -[ man ] 1... -[ woman ] 2... [ woman ] 3. [ male announcer ] the bankamericard cash re
are very, very clear throughout this election and in polling as well. do not cut social security, medicare and medicaid. you have the situation with republicans saying hey, we don't think billionaires should pay a nickel more in taxes, but we think there should be cuts in programs impacting working families who are already hurting. that's the problem we have. >> let's talk about one of the programs, unemployment insurance. it seems that the administration believes that it is very much a catalyst for growth and has a stimulating effect. house republicans would probably never bring it up as a freestanding bill, but it's not part of some large scale or small scale agreement now. how much do you think unemployment will be part of a final deal. will it have to be part of a deal to get your support? >> absolutely. we are in the midst of this recession and real terms, almost 15% of our people are unemployed or underemployed. you take a look at that unemployment check for people who are looking at it, it will cause real suffering for families. it is an economic stimulus. you put money into the han
Search Results 0 to 4 of about 5